OUR PURPOSE
WE CHANGE LIVES IN AFRICA BY
PRODUCING AFFORDABLE PROTEIN
AND GROWING BUSINESSES
OUR VISION
WE WILL BE THE LEADING AND MOST
TRUSTED CHICKEN COMPANY IN
SUB-SAHARAN AFRICA
OUR STRATEGY
FOR SUCCESS
WE WILL INVEST IN OUR PEOPLE, MODERN
FACILITIES AND GLOBAL BEST PRACTICES
TO PRODUCE THE HIGHEST QUALITY
PRODUCTS THAT OUR CUSTOMERS
CAN TRUST
OUR VALUES
WE ARE…
TRUSTWORTHY
WE TAKE PRIDE IN OUR REPUTATION
AND ALWAYS ACT TO REFLECT THE
TRUST PLACED IN US
HONEST
WE ARE ALWAYS HONEST AND WE
GUARD OUR INTEGRITY AT ALL TIMES
RESPECTFUL
WE TREAT EACH OTHER WITH DIGNITY
AND RESPECT, AND TREAT OTHERS AS
WE WISH TO BE TREATED
ACCOUNTABLE
WE DO AS WE SAY AND ARE
ACCOUNTABLE FOR OUR ACTIONS
TEAM PLAYERS
WE WORK TOGETHER TO SUCCEED
TOGETHER
TEAM BEHAVIOURS
HOW WE ACT
RELATIONSHIPS
WE TAKE PRIDE IN NURTURING OUR
RELATIONSHIPS WITH EMPLOYEES,
SHAREHOLDERS, CUSTOMERS, SUPPLIERS
AND MEMBERS OF THE COMMUNITY
QUALITY
WE PAY ATTENTION TO QUALITY IN
EVERYTHING WE DO OR PRODUCE AND
WE ALIGN OURSELVES WITH THE BEST IN
THE INDUSTRY
INNOVATION
WE ALWAYS TEST NEW WAYS, LEARN
FROM OTHERS, SHARE WITH OTHERS AND
CONTINUE TO IMPROVE.
LEADERSHIP
WE IDENTIFY POTENTIAL IN OUR PEOPLE
AND CONTINUALLY DEVELOP LEADERS
KNOWLEDGE AND SKILLS
WE SHARE KNOWLEDGE AND DEVELOP
SKILLS TO GROW EACH MEMBER OF OUR
TEAM AS WELL AS OUR CUSTOMERS AND
SUPPLIERS
DOING THE RIGHT THING
WE STRIVE TO DO THE RIGHT THING 100%
OF THE TIME
SAY IT IN THE ROOM
WE EXPRESS OUR OPINION AND LISTEN
TO THOSE OF OTHERS AND ALWAYS “SAY
IT IN THE ROOM”
SENSE OF URGENCY
WE DEAL WITH A TASK OR PROBLEM
IMMEDIATELY AND COMPLETE IT IN A
TIMELY MANNER