OUR PURPOSE

WE CHANGE LIVES IN AFRICA BY
PRODUCING AFFORDABLE PROTEIN
AND GROWING BUSINESSES

OUR VISION

WE WILL BE THE LEADING AND MOST
TRUSTED CHICKEN COMPANY IN
SUB-SAHARAN AFRICA

OUR STRATEGY
FOR SUCCESS

WE WILL INVEST IN OUR PEOPLE, MODERN
FACILITIES AND GLOBAL BEST PRACTICES
TO PRODUCE THE HIGHEST QUALITY
PRODUCTS THAT OUR CUSTOMERS
CAN TRUST

OUR VALUES

WE ARE…

TRUSTWORTHY

WE TAKE PRIDE IN OUR REPUTATION
AND ALWAYS ACT TO REFLECT THE
TRUST PLACED IN US

HONEST

WE ARE ALWAYS HONEST AND WE
GUARD OUR INTEGRITY AT ALL TIMES

RESPECTFUL

WE TREAT EACH OTHER WITH DIGNITY
AND RESPECT, AND TREAT OTHERS AS
WE WISH TO BE TREATED

ACCOUNTABLE

WE DO AS WE SAY AND ARE
ACCOUNTABLE FOR OUR ACTIONS

TEAM PLAYERS

WE WORK TOGETHER TO SUCCEED
TOGETHER

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TEAM BEHAVIOURS

HOW WE ACT

RELATIONSHIPS

WE TAKE PRIDE IN NURTURING OUR
RELATIONSHIPS WITH EMPLOYEES,
SHAREHOLDERS, CUSTOMERS, SUPPLIERS
AND MEMBERS OF THE COMMUNITY

QUALITY

WE PAY ATTENTION TO QUALITY IN
EVERYTHING WE DO OR PRODUCE AND
WE ALIGN OURSELVES WITH THE BEST IN
THE INDUSTRY

INNOVATION

WE ALWAYS TEST NEW WAYS, LEARN
FROM OTHERS, SHARE WITH OTHERS AND
CONTINUE TO IMPROVE.

LEADERSHIP

WE IDENTIFY POTENTIAL IN OUR PEOPLE
AND CONTINUALLY DEVELOP LEADERS

KNOWLEDGE AND SKILLS

WE SHARE KNOWLEDGE AND DEVELOP
SKILLS TO GROW EACH MEMBER OF OUR
TEAM AS WELL AS OUR CUSTOMERS AND
SUPPLIERS

DOING THE RIGHT THING

WE STRIVE TO DO THE RIGHT THING 100%
OF THE TIME

SAY IT IN THE ROOM

WE EXPRESS OUR OPINION AND LISTEN
TO THOSE OF OTHERS AND ALWAYS “SAY
IT IN THE ROOM”

SENSE OF URGENCY

WE DEAL WITH A TASK OR PROBLEM
IMMEDIATELY AND COMPLETE IT IN A
TIMELY MANNER